Institutional Advancement

Give To Clark Atlanta

About Institutional Advancement

Clark Atlanta University is embarking on a new era in the office of Institutional Advancement (IA). We are looking forward to collaborating with our alumni chapters, corporate, and community partners both nationally and internationally. Our overarching goal is to ensure that the goals of Clark Atlanta.

Based on a long-standing tradition, CAU alumni and supporters all share a common bond: PANTHER PRIDE!  Our panther pride grows with each student who attends and graduates from this great institution. Through our combined efforts, CAU will continue to enhance quality academic experiences for our students; provide increased funding for improved facilities; offer scholarships for deserving students; and deliver support for enhanced academic programs.

Under the leadership of President George T. French, Jr., the Office of Institutional Advancement will continue to share information and facilitate discussions regarding the University’s strategic long-range goals.  Emphasis is placed on engaging our communities, students, alumni, and friends at an unprecedented level.  Implementation of the vision requires your active involvement.  We need you to be a part of the University’s plans for sustainability!

As we plan, Institutional Advancement will be on the forefront garnering the necessary monetary resources to ensure the long-term success of Clark Atlanta University. Together, we will ensure that your alma mater thrives for years to come.

We encourage you to select one or multiple campaigns to channel your donation. The Clark Atlanta University Office of Institutional Advancement serves as the only official contact for donations to the university and it issues all tax-exempt acknowledgments given directly to the university.

Should you require any assistance or information regarding any of the campaigns and or major gifting, please do not hesitate to contact the Office of Institutional Advancement at (404) 880-8000 or  We welcome all inquiries.

The future of Clark Atlanta University depends on YOU. Show your PANTHER PRIDE today!

Institutional Advancement

Alumni Association

Office of Development

Alumni Relations

GIVE Now Program

Donor Wall

IA Reports

Why Give to CAU?

Annual Giving

Invest in Clark Atlanta University. Invest in our Students. Give Every Year.

Annual Giving is an important component of the school’s annual operating budget and provides direct funding for the University’s day-to-day expenses that tuition alone simply does not cover.

The unrestricted fund gives the University the flexibility to undertake new initiatives and provide scholarship funding for those students who have the greatest need. Donors may choose to designate their funds or support University programs and initiatives that are meaningful to them by giving to the following areas:

  • Athletics
  • Atlanta University Center-wide Symphony Orchestra (AUCSO)
  • Clark Atlanta University Art Museum
  • General Scholarship Fund
  • Mighty Marching Panther Band Scholarships
  • President’s Scholarship Fund
  • School of Arts and Sciences
  • School of Business
  • School of Education
  • School of Social Work
  • The Philharmonic Society (Travel and Scholarship)
  • William E. Shack Closing the Gap Scholarship Fund


Clark Atlanta University’s giving societies recognize the committed alumni and friends who contribute $500 or more each year to the University.  These giving societies encompass a special community of investors who serve as the foundation for growth at Clark Atlanta University. We welcome your involvement at any of a number of levels:

  • Friends of CAU: $500 – $999
  • CAU Red, Black, & Grey:     $1,000 – $4,999
  • CAU Sustainer Club: $5,000 – $9,999
  • CAU Heritage Club: $10,000 – $24,999
  • CAU President’s Society: $25,000 – $49,999
  • CAU James P. Brawley Society: $50,000 – $99,999
  • CAU W.E.B. DuBois Society: $100,000 – $499,999
  • CAU Legacy Society: $500,000 and above


It takes each of us to make a difference for all of us. Clark Atlanta has a strong foundation because of you!

Fundraising Initiatives

Become a donor and a BELIEVER in the future of Clark Atlanta University! Our current fundraising initiatives are listed below:

  • Scholarship Gifts– Allow the University the ability to award scholarships immediately to students who meet the minimum criteria of named scholarship. 
  • Endowed Gifts – Gifts invested to produce ongoing income for a designated purpose.  Because endowed funds are invested, they have a life-time presence on CAU’s campus and live in perpetuity.
  • Annual Fund– The mission of the Clark Atlanta University’s Annual Fund is to build alumni participation through yearly gifts from alumni, friends, parents and students by educating them on the needs of the University and the value of their involvement in the life of the University.
  • Class Reunion Giving–– Class reunion giving is a wonderful opportunity for alumni to show their class pride and support an institution that has done so much for you. Your donations will go towards the class gift that represents each class in reunion, and presented to the University during Class Reunion Weekend in May.
  • Faculty Staff Giving Campaign– As Clark Atlanta University faculty and staff, you invest your time and talent in the university and our students every day. When you extend your contributions to include philanthropy, you express your belief in CAU’s mission and actively support our long-standing culture of excellence.  
  • Corporate and Foundation Giving– The Office of Corporate & Foundation Relations is dedicated to fostering and strengthening relationships between corporations and foundations and the Clark Atlanta University community. We represent the broad priorities of the university, its colleges and programs, and promote opportunities to engage and support CAU’s academic, research and public outreach initiatives.
  • Planned Giving – The Office of Institutional Advancement endeavors to maximize donor’s contribution and tax-saving potential. CAU uses several ways to leverage your gift into a larger one through the use of assets such as stocks and securities, life insurance, retirement accounts, a personal will, and property such as artwork and rare books as gift options. Planned Giving is a tool in which you can secure increased tax benefits and/or supplementary income. 
  • Matching Gifts – Corporate matching gifts are a great way for Clark Atlanta University alumni, parents, and friends to maximize personal contributions to the University and increase the impact of their gift. By taking advantage of a company’s matching gift benefit, you may be able to double or even triple the amount of a contribution.

Partners in Education

Clark Atlanta University’s corporate partners are vital to the success of the University and play a key role in shaping its future. Our partners are dedicated to excellence in student education and provide the commitment of funds and expertise that benefit CAU, and in turn receive great branding, visibility, and exposure for their companies.  

Companies and organizations that collaborate with CAU join a distinguished group of supporters who have created an immeasurable impact in the lives of the students and community that we serve. 

In return for the collaborative support of our corporate partners, Clark Atlanta University will promote the partnerships throughout the year. The agreed-upon entitlements will happen through our digital and social media, in the distribution of press releases, at our signature events, and in various community presentations. Our partners’ logos will appear in our print materials, as well as on the University’s website.

We thank all of our partners in education for their continued support of Clark Atlanta University!

Advancement Services

Advancement Services provides comprehensive services and stewardship to support fundraising efforts of the Office of Institutional Advancement. The department focuses on the following:

Gifts & Records Management

Alumni & Donor Records processes private donations to the university. The team is responsible for recording and maintaining donor information, providing biographical and gift processing, and ensuring that all contributions are receipted in a timely manner.

Donor Services

Donor Services is a central resource that fosters a collaborative relationship with our campus partners. The team offers a range of services to engage, cultivate and steward priority constituents—alumni, parents, and friends.

Information Services

Information Services provides the backbone and infrastructure for Institutional Advancement by overseeing business process analysis and implementation. 

Prospect Development, Research & Strategy

Prospect Development, Research & Strategy provides information that helps university representatives establish, build, maintain, and strengthen the relationships that lead to private gifts. The team conducts public information research on people, companies, and foundations, seeking to identify new potential donors; to find indicators of prospects’ interests, willingness, and capacity to give; and to provide information for development personnel that can be strategically applied throughout the development cycle.

How To Give

At Clark Atlanta University, your support helps create opportunities for our students to expand their personal and professional horizons, or it allows CAU to build and strengthen programming to achieve that aim.

Your charitable contribution will:

  • Influence student success and institutional excellence far into the future
  • Equip students and faculty to discover, create, serve, and ultimately transform the world
  • Your legacy will become part of the CAU philanthropic tradition

The President’s top fundraising priorities are:
Student Scholarships – We are deeply committed to our student’s success. We want to ensure that students can complete their degree program without financial stress and the least amount of student loan debt. Scholarship support is the University’s top fundraising priority and has the most significant impact.

Unrestricted Gifts – Unrestricted gifts are of great value to Clark Atlanta University because of their flexibility. These gifts allow the University to allocate funds wherever the need is greatest and to take advantage of unique opportunities as they arise. Unrestricted gifts will offset costs associated with such things as financial aid, teaching innovations, research and equipment, and facilities.

Faculty Development – Funding would provide opportunities for faculty to access professional education programs as well as foster excellence in teaching and learning through sharing ideas, collaboration, and building a strong community of engaged teachers and learners.” 

Thanks to you, our students are gaining the knowledge, skills and values to create a more humane, just, and sustainable world.